Ties Club wanted to have a shopping mobile app for both platforms iOS & Android. They required a clean, more responsive and more precise user interface, which also allowed them to clearly deliver detailed specifications of their products, which have a certain level of detail. Additionally, they wanted to capture their clients’ attention by getting access to phone features like notifications, better payment options and location.
A modern user experience needs to be more than just an interactive screen in order to be effective. It needs to be useful, attractive and ensure end user adoption.
The client wanted to build their shopping mobile app with a high-end look and feel, but at the same time, they wanted to provide their clients with an intuitive and innovative shopping experience that was as unique as their products. Ties Club main reason to build a shopping mobile app was the challenge there was facing as many e-commerce merchants: cart abandonment!
The Looks section is the second view when landing in the app. It features curated educational content with innovative nd a classic shopping interface.
For Ties Club, the app simplified its mobile shopping experience and turned browsers into buyers with an intuitive and innovative shopping experience.
Ties Club lowered their cart abandonment rate by implementing the iOS app with Apple Pay, which is a simple and secure way for iPhone users to check out via a fingerprint.