The client wanted to build their shopping mobile app with a high-end look and feel, but at the same time, they wanted to provide their clients with an intuitive and innovative shopping experience. Hebe & Kali’s main reason to build a shopping mobile app was the challenge there was facing as many e-commerce merchants: cart abandonment!
Our unique approach to user experience connects design thinking, persona-based visualization techniques and technical knowledge on the Hebe & Kali business strategies and goals. This helps us to create personalized beautiful stories that just worked.
The design is an integral part of human life, but at the same time, that is not the sphere where people would like to make any additional efforts.
Our team argues for creating a bold design that enhances the user experience is a must, and that’s been our goal when we designed Hebe & Kali.
The FOR YOU section will be the first view when landing in the app. It features curated content for you. Tapping on a tile will bring the corresponding product /category details. The user can swipe to the left/right or up/down to navigate between collections.
For Hebe & Kali, the app simplified its mobile shopping experience and turned browsers into buyers with an intuitive and innovative shopping experience.
Hebe & Kali lowered their cart abandonment rate by implementing the iOS app with Apple Pay, which is a simple and secure way for iPhone users to check out via a fingerprint.
The company doubling its conversion rate from mobile devices. Now, 20% of Phone’s users check out with Apple Pay at no additional cost to Hebe & Kali. Mobile sales have now more than quadrupled in less than six months.